“In 2022, in too many countries, women’s empowerment remains a pipedream- little more than a rhetorical flourish added to a politician’s speech…”

Dr. Flavia Bustreo, WHO Assistant Director General Family, Women’s and Children’s Health
She emphasized the urgent need for concrete action to bridge this gap, calling on governments and organizations to implement new ideas for the implementation of socio-economic projects. In some cases, it is even possible to take an example from a private business, which often in advertising campaigns, preparing a professional marketing plan, uses social narratives to support the empowerment and self-expression of women. Based on such examples, it is imperative to continue, sustain, and replicate these successful models to drive significant change on a global scale.